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Senior Manager, Product Marketing - Vail Mountain

Date: Dec 4, 2018

Location: Vail, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.




Vail Mountain is looking for an experienced Marketing Professional to join their team. The Senior Manager, Product Marketing is primarily responsible for driving the strategy to achieve the revenue goals for the different lines of business at the resort. This position will create and direct the plan to drive growth for the various lines of business at the resort, including Ski School, Hospitality, Lift Tickets, Mountain Dining, and other lines of business. The SR MGR of Product Marketing will also help develop and actively monitor key performance indicators for the resort’s revenue centers, optimize tactics where needed, and work with various stakeholders to deliver the resort’s revenue goals for these lines of business. The ideal candidate must have strong experience creating strategy to achieve business goals, must possess keen analytical insights, have accountability to KPIs, and deliver against performance metrics. The role incorporates a critical set of responsibilities that encompass directing strategy and execution to promote all elements of a guest vacation journey to guests who have identified the resort as their vacation destination. The ideal candidate must be a good communicator that is able to give and take positive feedback, as well as effectively collaborate with various stakeholders and prioritize workflow. He/she will have will have their hands in many different types of projects and be responsible for delivering results on-time in a very fast-paced environment. Flexibility and a positive attitude are crucial, as well as the ability to delegate and inspire confidence in stakeholders to deliver upon the growth objectives of their line of business.

Essential Job Responsibilities include but are not limited to:

  • Develop strategies to deliver revenue goals for various lines of business at the resort
  • Grow penetration of product usage amongst guests
  • Oversee development of the resort’s annual business plan
  • Develop and maintain stakeholder relationships with key business leaders
  • Track analytics, KPIs, and optimize tactics for performance.
  • Direct creative and content teams to produce necessary creative and content assets
  • Communicate performance metrics with stakeholders
  • Provide day to day oversight of Sr. Specialist
  • Partner with the marketing team on various other elements of fulfilling on overall marketing strategy and execution


  • Four-year college degree required. With an emphasis in marketing, business and/or communications preferred.
  • Five years of marketing work experience.
  • Supervisory experience
  • Microsoft Office, Tableau preferred
  • English required
  • Excellent English language and writing skills.
  • Excellent bookkeeping and accounting skills.
  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.

Be a part of the resort where it all started. Imagine belonging to a team that delivers the life of luxury to its guests while infusing the mountain lifestyle in every experience. Are you someone that never settles for second best? Take your mountain exploration to the next level and join a passionate group of people who thrive on extraordinary customer service. Come help us deliver unparalleled adventures in a place that is unrivaled and unflinching. Join the team at Vail – a place that’s Like Nothing on Earth.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 161666

Nearest Major Market: Denver

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