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Hospitality Marketing Manager

Date: Apr 26, 2019

Location: Vail, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.




The Hospitality Marketing Manager will be primarily responsible for driving hotel and managed property revenue and room night occupancy at our owned & operated properties in Vail. This person will lead the development of marketing programs, initiatives and oversee the hospitality marketing strategy to drive lodging occupancy as well as revenue streams associated with accommodations, restaurants, spas, and meeting and leisure facilities in our resort lodging properties. 


The Hospitality Marketing Manager will also work closely with third party lodging properties and community organizations to partner on collective initiatives to help drive destination visitors to the destination.


The ideal candidate must have experience in resort or hospitality marketing, and a strong understanding of the factors that influence the lodging industry, including an understanding of revenue management and pricing strategies. The Hospitality Marketing Manager will build promotional lodging offers, oversee creative design, placement and listing strategy. He/she must work closely with the executive team as well as the marketing and revenue management teams to help forecast and react to forward-looking booking and occupancy levels. 

The position incorporates a critical set of responsibilities covering a wide range of advertising media, creative development, planning and execution, website platform oversight, and complex promotional executions. This position will be part of the Resort Marketing team, and will also require involvement in other resort-related marketing initiatives, including but not limited to, content development, and product creation.

The Hospitality Marketing Manager must be a good communicator with proven analytical skills, who will effectively collaborate with team members and prioritize workflow. The ideal candidate should have experience managing and leading a team, including recruiting, training and developing team members. He/she will have their hands in many different types of projects and be responsible for delivering results on-time in a very fast-paced environment. Flexibility and a positive attitude are crucial, as well as the ability to process and determine strategy from multiple data sources.

Additional responsibilities include, but are not limited to:


  • Oversee the development and execution of the promotional offer strategy for the Vail Collection.
  • Manage conception, development, and implementation of the annual marketing plan.
  • Direct creative and messaging elements; ensure due dates, creative fulfillment to vendors and optimization to ROI performance.
  • Oversee marketing design and collateral pieces for the in-house Spa and Restaurants.
  • Orchestrate all hospitality photography and video shoots.  Arrange shot-lists/schedules, property access, talent, etc.; Support & Maintain extensive property photography library.
  • Communicate performance metrics with stakeholders such as analytics of occupancy trending, campaign performance by property and impact to the business.
  • Direct all SEO, SEM, CRM, banner/display media and advertising creative development and execution
  • Work closely with the Corporate Hospitality Marketing Managers, the Media Team, and other internal partners to execute company-wide promotions.
  • Direct content/photography and listings on all OTA websites (Expedia, Booking, TripAdvisor, etc).
  • Produce and publish content for web platforms; maintain all websites up-to-date.
  • Manage the marketing financials (budgets/forecasts/billing).
  • Analyze metrics to drive strategic planning and recommendations..
  • Develop and manage content plan for Resort to drive guest visits and occupancy.
  • Work closely with Group & Wedding Sales to help drive business and support sales goals
  • Develop new products and assist with maximizing all channels to drive additional upsell revenue opportunities.
  • Partner with the Brand Experience team on event marketing strategy and execution



  • Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
  • Five years of marketing work experience. Hospitality experience is highly preferred.
  • Previous supervisory experience
  • Proficient in Word, Excel, PowerPoint, and simple html
  • Excellent English language and writing skills.
  • Excellent bookkeeping and accounting skills.
  • Strong analytical skills.
  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.


Be a part of the resort where it all started. Imagine belonging to a team that delivers the life of luxury to its guests while infusing the mountain lifestyle in every experience. Are you someone that never settles for second best? Take your mountain exploration to the next level and join a passionate group of people who thrive on extraordinary customer service. Come help us deliver unparalleled adventures in a place that is unrivaled and unflinching. Join the team at Vail – a place that’s Like Nothing on Earth.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 167737

Nearest Major Market: Denver

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