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Communications Senior Specialist, Kirkwood

Date:  Jun 2, 2021

Kirkwood, CA, US

Company:  Kirkwood Mountain Resort
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 

The Senior Specialist, Communications is a key member of the Tahoe Region PR/Communications team. This position is designed to provide the bridge into management for a communications professional with demonstrated leadership potential.


This position requires strong organizational skills, a professional demeanor, meticulous attention to detail, critical thinking and decision-making skills, and the ability to multi-task and drive results in an extremely fast-paced work environment.


This team member will use excellent organizational and time management skills to lead Kirkwood’s media relations program and will serve as the hub for the Communications department by responding to journalist and internal client demands quickly and efficiently. The ideal candidate should have mastered all the technical aspects of the job and will be required to take on strategic/management and decision-making responsibilities, including managing smaller scale, multi-resort or corporate initiatives, crisis management, executive counsel and the on-resort Communications lead for Kirkwood. The Senior Specialist must be able to make decisions on the go to protect and promote the reputation of Kirkwood, as well as Vail Resorts and its brands.

Not every duty can be listed. Duties other than those set forth in this document may be assigned from time to time. The requirements listed below are representative of the knowledge, skill and/or ability required of this position. The following duties are performed either personally or with the support and follow through of other marketing and resort staff members.

Responsibilities include, but are not limited to:

  • Continually strive to exceed guest expectations and provide them with the finest mountain recreation experience.
  • Work with the Senior Manager and Manager of the Communications team, to protect and promote the Kirkwood brand
  • Develop, inspire and deliver local/regional and destination mountain enthusiasts to Kirkwood, again and again.
  • Be responsible for the implementation of Kirkwood’s media relations program, including being the primary contact for local, regional, national and international media. Maintain critical relationships with media outlets including staff writers, editors, photographers, freelancers, etc.
  • Takes a key role in the development of Kirkwood annual and seasonal communications strategy, including taking the lead on developing strategic PR/Communications plans for all of Kirkwood’s key business units (Snow School, Food & Beverage, Retail/Rental) and ensuring the successful execution of those plans.
  • Directly responsible for organizing logistics for all media visits to Kirkwood, including setting up itineraries, arranging lift tickets, snow school lessons, reservations for meals, flight details, etc.
  • Serve as primary host for media guests to Kirkwood, acting as a resort spokesperson to ensure all key messages are delivered.
  • Monitor and evaluate the success of Kirkwood communications strategy by managing the KPI process, including developing criteria, setting metrics and pulling weekly reports.
  • Write and distribute PR materials, such as press releases, fact sheets, accolades and media kits.
  • Fulfill all in-bound media inquiries including information requests, fact checking, and photo requests.
  • Act as a company spokesperson for media interviews in print publications, television, and radio.
  • Facilitate media interviews and provide key messaging and media training to Kirkwood spokespeople.
  • Travel independently as Kirkwood representative on in-market media tours nationally.
  • Lead multi-resort and corporate initiatives, such as planning and executing in-market travel and overseeing the media season pass program.
  • Assist in issues or crisis communication scenarios by creating media statements, responding to media inquiries, developing key messaging and monitoring media coverage and social media sentiment.
  • Responsible for basic administrative duties including:
  • Monitoring and responding to the requests
  • Filing and organizing PR materials
  • Media coverage tracking and filing
  • Management and updating of the media contact database and media lists
  • Run Kirkwood online page on the Vail Newsroom site, ensuring content and photos are up to date.
  • Responsible for ordering and monitoring media swag inventory.
  • When required, represent the Communications Senior Manager and/or Manager at events, functions and meetings.


  • Bachelor’s degree required, preferably in Journalism, Communications or Marketing
  • Minimum 5 years of experience in a communications role, including developing effective pitches, crafting brand-centric media itineraries, writing press releases, and a solid understanding of news values and how to work with the media
  • Experience in crisis/issues management an asset
  • Experience in organizing, executing and managing press or similar type events
  • Demonstrate examples of solid media relationships with travel, lifestyle and luxury media
  • Knowledge of Microsoft Word, PowerPoint, Excel, WordPress, and DropBox or similar programs
  • Firm understanding and knowledge of all social media outlets
  • Expert writing, editing, communication and presentation skills
  • Advanced skiing ability – preferred
  • Experience within the mountain resort industry and knowledge of the snowsport industry is a definite asset
  • Ability to work autonomously and follow-through on expected duties in a timely fashion without managerial support
  • Must be thorough and attentive to details and able to work under pressure and handle many projects at once
  • Must be available to work flexible hours

Kirkwood is for those that embrace the big mountain lifestyle and are as passionate about skiing and riding as they are about creating amazing experiences for our guests. Magical, raw, expansive and remote…Kirkwood is the stuff of legend. We’re famous for legendary snowfall, challenging inbounds terrain, backcountry guided tours and premier avalanche education programs. Those that come here come for an adventure unique to Kirkwood! Join our close-knit team working at one of the most stunning alpine resorts in the country. www.vailresortscareers.com

No transportation? Don't want to make the drive? No problem! We have an employee shuttle that runs EVERYDAY from South Lake Tahoe to Kirkwood, free of cost! We encourage all employees who don't want to make the commute themselves to jump on the shuttle, sit back and relax, on their way to work!  

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 315067

Nearest Major Market: California