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Senior Manager, Destination Marketing

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Date: Feb 23, 2017

Location: Broomfield, CO, US

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's 50 most innovative companies as named by Fast Company, and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.


The Sr. Marketing Manager for the Destination Marketing Team is responsible for translating the general strategic direction from senior leadership into a set of concrete strategies and plans for the guests he or she is responsible for.  The job requires strategic skills, leadership, and a highly developed set of marketing and general management skills that can translate into successful sales, share and profit results.

This position will oversee marketing efforts for the Destination Marketing team. Responsibilities will include: full oversight of advertising elements associated with driving destination visits, including TV,  print, radio, email, display , SEM,  and events, as well as monitoring of brand standards across all mediums. Responsibilities include strategic development, reporting and data analysis, budget management, and overall project management. This position will also be responsible for day-to-day relations with creative agencies, vendors, outside corporate partners, and internal relations with departments such as IT, PSS/CSS, resort marketing directors, international marketing, sales, digital and content marketing teams.

A broad range of strategic planning and tactical management skills are required, including analysis, concept development, plan communications, project management, media planning, and budget planning/oversight.  The position requires superior interpersonal relationship building and communication skills.



  • Develop and build the key destination marketing strategies in collaboration with the leadership, business, and resort teams
  • Develop comprehensive go-to-market plans and subsequently carry through to execution, measurement and optimization
  • Develop and execute all marketing initiatives; including contingency planning
  • Play a leadership role throughout the organization in coordination with other functional areas to ensure that the necessary actions occur in support of the top priorities.
  • Track ongoing results.  Investigate, Analyze, and Communicate key successes and opportunities to key stakeholders
  • Ability to work closely with Research and Analytics teams to develop insights, “tell the story” of the data, and harness it to inform strategic decision making
  • Develop and execute new ideas to meet growth objectives for the company
  • Prioritize business needs and qualify opportunities
  • Actively collaborate with Resort teams to drive collective success
  • Deliver key presentations to upper management and provide regular reports on the state of the business
  • Manage a team of high-caliber marketing managers who will continually need coaching and development opportunities



  • Bachelor’s degree from an accredited college or university in marketing, communications or advertising, and a minimum of four years of specific related experience in advertising and/or marketing.  Resort or hospitality experience is also preferred.
  • Minimum of 7 years relevant work experience

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 132627

Nearest Major Market: Denver

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