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Hospitality Marketing Manager - Heavenly Mountain Resort

Date: Dec 3, 2018

Location: Stateline, NV, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

 

 

 

This position oversees the development and execution of marketing programs for the Tahoe Region Hospitalitydivision including Property Management, individually flagged hotels, and third party lodging partnerships. This position will work closely with revenue, group sales and property leadership teams to deliver business objectives and will work with the ski resort  to meet budgeted revenue, F&B and occupancy goals. The ideal candidate will have a well-rounded marketing background, including online, offline, and creative marketing, and preferably a knowledge of the Tahoe lodging landscape. 

 

  • Interacts effectively with a variety of different  types of stakeholders to develop plans, secure buy-in, launch programs and initiatives and keep stakeholders informed.
  • Pursues work with insatiable energy and drive, with a nimbleness and ability to react to changing conditions and alter plans effectively while being self motivated and able to work independently.
  •  Primary point of contact to agency partners in the development of overarching Tahoe Hospitality brand initiatives.
  • Create / oversee creation of marketing creative, including collateral, print and online advertising, photography, and content in accordance with both ski resort brand guidelines and lodging brand(s) creative guidelines.
  • Administrate website with regular auditing of content with frequent updates of web specials, photography and verbiage maximizing SEM/SEO.
  • Work as part of the ski resort marketing team, as well as regional and corporate sales offices, marketing, revenue management, reservations,  and front office  team members to determine and develop effective marketing strategies and campaigns.
  • Management of social media with relevant information and photos regarding events, mountain information & packages.
  • Work with revenue team to ensure third party Online Travel Agency websites have correct content, images and explore marketing opportunities.
  • Jointly develop plans and opportunities with ski resort marketing dept. to leverage branding and business opportunities.
  • Must be able to gather assets from multiple internal and external clients and ensure that all necessary communication and functions are in place for each program or initiative.
  • Develop and maintain relationships with creative, brand and media planning agencies to maximize advertising spends.
  • Recommend marketing budgets and media plan to management.
  • Other duties as assigned.

If you want to work for a different kind of ski resort, you’ve found your perfect match at Heavenly. With a massive mountain full of off-the-grid terrain and incredible views of Lake Tahoe, Heavenly is for those who want to go big and forge their own path. From on-mountain concerts to world-famous après ski parties and a one-of-a-kind DJ CAT, Heavenly exudes high-energy from first chair to last call. Come be a part of the team committed to delivering a refreshingly unique ski experience. www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 163222


Nearest Major Market: Reno
Nearest Secondary Market: Tahoe

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