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Manager of Public Relations & Communications, Heavenly

Date:  Jan 12, 2022

Heavenly, CA, US

Company:  Heavenly Mountain Resort
Shift Type:  Year Round

If you want to work for a different kind of ski resort, you’ve found your perfect match at Heavenly. With a massive mountain full of off-the-grid terrain and incredible views of Lake Tahoe, Heavenly is for those who want to go big and forge their own path. From on-mountain concerts to world-famous après ski parties and a one-of-a-kind DJ CAT, Heavenly exudes high-energy from first chair to last call. Come be a part of the team committed to delivering a refreshingly unique ski experience. www.vailresortscareers.com

Vail Resorts is the world’s leading mountain resort operator, with 37 resorts in 15 states and three countries. The Communications Team is responsible for promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them, the Epic Pass. In addition to strategic communications and PR, our resort-based communications teams, divided into three regions: West, Rocky Mountain and East, manage all field marketing efforts at our resorts, including brand activations that help us reach our mission of providing an Experience of a Lifetime to our guests. 


Based in South Lake Tahoe, CA, the Communications Manager for Heavenly Mountain Resort is responsible for promoting and protecting the reputation of the resort through proactive media relations, effective storytelling, social media management, and strategic communications. This role will act as a spokesperson for the resort and will be responsible for issues management and crisis communications. The Manager will support resort leadership with communications initiatives (internally and externally) including within the resorts’ communities. Additionally, the Manager will play a key role in managing the resorts’ social media accounts to ensure consistent and authentic storytelling across our owned channels.


This position reports to the Sr. Manager of Communications and Marketing for the Tahoe Region (Heavenly, Northstar, and Kirkwood), and is also part of the broader West Mountain Region Communications team, responsible for building the reputation of Vail Resorts, the Epic Pass and the company’s 5 resorts across the West.



  • Act as a spokesperson for Heavenly Mountain Resort.
  • Manage media relations for Heavenly Mountain Resort – both reactively and through proactive outreach, to secure high-funnel and targeted media coverage.
  • Serve as a key communications resource for the resorts’ leaders and develop strategic messaging that support their goals internally and externally.  
  • Work closely with West Mountain Region team to ensure brilliant execution of the regional strategies.  
  • Lead the resort’s social media strategy, planning, storytelling and execution, and ensure effective community management of those channels in collaboration with other members of the team. 
  • Build relationships with internal and external stakeholders across the resorts.  
  • Create, manage and execute meaningful hosting experiences for visiting media at Heavenly Mountain Resort including itineraries, logistics, and follow-up. Act as a media escort when needed.
  • Work closely with the Field Marketing Manager to facilitate the execution of field marketing efforts at Heavenly Mountain Resort, including brand activations and events.
  • Create compelling content to help tell Heavenly Mountain Resort’s story.
  • Manage media lists, media tracking, and reporting.



  • Bachelor’s degree required, preferably in Journalism, Communications or Marketing 
  • 5+ years of experience in an external communications or PR role, and proven experience with working with journalists
  • Excellent writer able to draft nuanced communications on a variety of topics
  • Experience with all forms of external communications channels, especially news media and social media 
  • Experience with crisis communications and issues management
  • Passionate and out-front leader with drive to develop as a leader
  • Proactive, self-starter who can manage independent projects    
  • Strong interpersonal and relationship-building skills; builds and maintains highly effective working relationships internally and externally  
  • Team player – strives for collective success


Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 398887