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Communications Manager- Heavenly

Date: Apr 3, 2019

Location: Heavenly, CA, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

 

 

 

Communications Manager – Heavenly

The Communications Manager will support the Director of Communications (Tahoe) to protect and promote the Heavenly and Vail Resorts’ brands while driving high-funnel earned media placements for Heavenly.

 

This role is a vital member to Company’s Communications team and the resort’s Communications and Marketing teams, serving as a key influencer on the Team Tahoe aggregate of resorts. The Communications Manager will focus on driving business for Heavenly and all 35 lines of the resort’s ancillary businesses, as well as Company-wide initiatives and multi-resort communications efforts. This position will execute day-to-day efforts including but not limited to: proactive pitching, fulfillment of media requests, media list maintenance, budget management, coverage tracking, media hosting, internal and external resort and COO communications, crisis communications and local issues management.  

 

The Communications Manager position requires the ability to establish and maintain strong internal and external relationships, knowledge of media and industry trends, strong organizational skills, attention to detail, critical thinking and decision-making skills, and the ability to multi-task and drive results in a fast-paced work environment.

 

Other Roles & Responsibilities Include (but are not limited to):

  • Serve as key day-to-day communications representative for Heavenly and Communications business partner to resort COO
  • Work with Director and other Communications team members to handle press inquiries, pitch strategic stories, host visiting press, develop key messages, prepare spokespeople for interviews and serve as a liaison between the resort and press
  • Collaborate with Heavenly and other Tahoe marketing team members on media opportunities
  • Working with the Director, develop a strategic communications plan that supports Heavenly and the Tahoe region’s business objectives
  • Develop and maintain positive and professional relationships with media
  • Act as resort spokesperson for interviews in print publications, television and radio
  • Develop media tools such as press releases, fact sheets, talking points and media kits
  • Build and manage budget for Heavenly with input from Director
  • Organize logistics for all media visits including creating an itinerary that showcases Heavenly and delivers on our key brand messages
  • Manages and tracks PR results for Heavenly through reporting metrics that display the value of coverage
  • Support multi-resort and corporate initiatives, such as planning and executing in-market travel, media season pass program, etc.
  • Assist in crisis communication scenarios
  • Basic administrative duties
  • Maintain on-call availability, including weekends and holidays

 

 

 

 

 

QUALIFICATIONS

  • Bachelor’s degree required, preferably in Journalism, Communications or Marketing
  • Minimum 5 years of experience in a communications role, preferably in the ski industry or a related industry
  • Strong written and verbal communications skills
  • Ability to work in a fast-paced environment and meet deadlines
  • Ability to work with teams remotely
  • Ability to work autonomously and follow-through on expected duties in a timely fashion without heavy managerial support          
  • Ability to build internal and external relationships
  • Firm understanding and knowledge of all social media outlets
  • Knowledge of Microsoft Word, PowerPoint, Excel, WordPress, and DropBox or similar programs
  • Experience with basic video/photo editing programs desired
  • Intermediate to advanced skiing or snowboarding ability. or willingness to learn

If you want to work for a different kind of ski resort, you’ve found your perfect match at Heavenly. With a massive mountain full of off-the-grid terrain and incredible views of Lake Tahoe, Heavenly is for those who want to go big and forge their own path. From on-mountain concerts to world-famous après ski parties and a one-of-a-kind DJ CAT, Heavenly exudes high-energy from first chair to last call. Come be a part of the team committed to delivering a refreshingly unique ski experience. www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 164685

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