Manager Brand & Experience

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary:

The Brand and Experience Manager (or Field Marketing Manager) for the New Hampshire market is a leader on the Resort Marketing Team, responsible for building marketing plans to drive visitation, bringing to life the resort brand strategies at every guest touchpoint, and enhancing the guest experience across Attitash, Wildcat, Mount Sunapee, and Crotched. This is achieved through executing carefully curated marketing plans and events, facilitating strategic partner integrations, creating guest-facing promotional materials, and owning the resort website. The Field Marketing manager works cross-functionally to serve as the on-the-ground marketing representative for each NH resort, based out of either Attitash/Wildcat or Mount Sunapee. This person will be responsible for delivering results safely, on time, and with executional excellence, in service of the guest experience.

This candidate will have a strong background as a brand marketer, an event and activations specialist, and as a self-starter, working across teams and stakeholders such as departments, agencies, community organizations, and operational teams. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness, and proactivity are crucial. This person will hire, train, and onboard two winter seasonal specialists.

Job Responsibilities:

• Event Planning and Execution: Develop, collaborate, and execute events, programs, and activations that bring the resorts brand to life. This candidate will lead the ideation and execution of events and activations that elevate the guest experience. This includes overseeing execution including staffing, contracts, signage, partnerships, contracts, accounting, and in-resort coordination.
  • Support the promotion and execution of on-mountains events and activities led by other departments such as mountain operations and ski patrol, food and beverage, hospitality, etc.
• Partner Integration: Execute partner integration on-mountain/in-resorts, in collaboration with the Strategic Partnership team. The candidate will ideate and partner with cross-functional teams to create opportunities and value for advertising partner brands. This includes delivering successful partner events, activations, signage, and other deliverables. This role is the on-the-ground marketing representative to align and support partner and resort brand goals.
• Guest Facing Materials:
  • Direct and execute in-resort messaging, signage, and guest-facing promotional materials in and around the resorts. This person will ensure brand cohesion and consistency across all guest touchpoints in the resorts and ensure the messages aid the guests in their experience. Key touchpoints include in-resort signage, digital apps, and screens.
  • Website, Digital Content, Marketing: Manage the Wildcat, Attitash, Mount Sunapee, and Crotched resort websites with accurate and relevant information. Execute content updates to core pages of the website to reflect winter and summer operational details, guest experience news, and event calendar alongside a cross-functional team to meet business goals throughout the annual calendar. Manage local marketing including channel planning, creative, execution, and reporting.
• Community Engagement: Drive the promotion of the brand at the resorts and in the community. This person will cultivate relationships with local organizations, the mountain division, and community partners to be the resort brand's steward.
• Budget: Manage budget, accruals, PO’s and other items for local marketing, experiences, and capital expenses.

Job Requirements:

• Four-year college degree with an emphasis in marketing, business, and/or communications
• 5-6 years of marketing, event, sales, or other related experience
• Excellent stakeholder and cross-functional management
• High degree of organization, attention to detail, and passion for brand and experiential marketing.
• Field Marketing, Brand Marketing Specialist, Experiential Production, Event Management, Food & Beverage Marketing experience

The expected Total Compensation for this role is $77,841.00 - $85,232.00 + Annual Bonus. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.  Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  517814
Reference Date: 09/23/2026 
Job Code Function: Brand & Experience