Share this Job

Title:  Field Marketing Manager, Stowe

Date:  May 9, 2022
Location: 

Stowe, VT, US

Company:  Stowe Mountain Resort
Shift Type:  Year Round (10-month)

Stowe Mountain Resort is widely revered as the Ski Capital of the East. Located on Vermont’s highest peak, Stowe is a renowned world-class, family-friendly destination, offering year-round amenities from skiing to rock climbing and zip-lining. Travelers are drawn from across the globe to this dynamic mountain and the legendary community of this passionate, quintessential New England ski town.  Come join the Stowe Mountain team where you’ll instantly feel at home. www.vailresortscareers.com
 

As of Nov. 15, 2021, Vail Resorts will be requiring all employees across North America to be vaccinated for COVID-19.

 

Job Summary

The Field Marketing Manager for Stowe resort is responsible for bringing to life the resort brand strategy developed by the centralized brand marketing team in order to enhance the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Field Marketing Manager will be on the Resort Marketing Team; working cross-functionally to serve as the on-the-ground marketing representative of the resort.

 

This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors, and various town/local/community groups and organizations.  
 

This person will be responsible for delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial.
 

This is a 10-month salaried position, with two months off. This position is based in-resort. Remote work will not be possible for this position. Weekend and Holiday work may be required.

 

Job Responsibilities

  • Develop and collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will play a role in the ideation and execution events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes collaborating with the centralized brand marketing team, event planning, and event execution oversight including staffing, contracts, signage, partnerships and coordination. This position will direct external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences. Also key is developing strong community partnerships to collaborate on third-party events and activations that support the resort’s goals, particularly in summer. This person will act as a project manager and collaborate with various stakeholders, prioritize workflows, and maintain budgets for all activations. Managing complex, high-volume and rapidly changing information to bring solutions to problems and opportunities will be a critical function of the role.
  • Execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. This responsibility involves ideating and collaborating with cross-functional teams to create opportunities and value for advertising partners in-resort. This includes delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots. This role acts as the on-the-ground marketing representative to align and support partner and resort brand goals.
  • Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort. In this role, this person will be responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience as well as promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
  • Assist in the development of go-to-market and website planning and execution. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness and proactivity are crucial. They will manage aspects of the website, supporting seasonal flips and incremental content requests with the goal to make sure that all digital channels accurately reflect the guest experience. Including supporting pre-planned photoshoots on the ground.  The candidate will facilitate the flow of content from the resort location into the centralized content and creative teams. The candidate will bring an ability to manage creative vendors and contractors. 
  • Drive the promotion of the brand at the resort and in the community. This person will also be expected to maintain relationships with local organizations, the mountain division, and partners in the community to act as an advocate for the brand.  Relationship management with leadership is a critical skill for success.

 

Job Requirements

  • Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
  • 3-5 years of marketing, event, sales or other related experience
  • Microsoft Office, Social Media channel familiarity
  • English required
  • Excellent English language and writing skills.
  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker
  • Field Marketing or Event Experience

 

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 
 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 434710