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Events and Brand Experience, Senior Specialist

Date: Mar 9, 2019

Location: Park City, UT, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.


The Sr. Specialist, Brand Experience is responsible for working with the Brand Experience Manager in bringing the resort brand to life to guests visiting Park City.


This position will lead and direct the work of vendors, contractors and internal staff across multiple departments to execute and deliver upon the physical manifestation of the resort’s brand promise as part of the in-resort guest experience. They will lead and direct partners (internal and external) to ensure specific guest touchpoint experiences are delivering upon the resort’s clearly defined brand guidelines. The ideal candidate will have strong experience in Event Management, Brand Communication, and Sponsor/Partner Activation, with a strong background in bringing creative experiences to life.  The position will need to have the ability to activate success across multiple stakeholders and departments, as well as work closely with internal operational departments and vendors, as well as with various town/local/community groups and organizations to secure permits and execute community-wide initiatives.


The ideal candidate must be good communicator that is able to give and take positive feedback, as well as effectively collaborate with various stakeholders and prioritize workflow. He/she will have will have their hands in many different types of projects and be responsible for delivering results safely on-time in a very fast-paced environment. Flexibility and a positive attitude are crucial, as well as the ability to delegate and direct third party vendors, contractors and partners to be able to execute with excellence.



  • Execute and direct partners and staff responsible for the brand activation elements that will bring the brand to life in resort for greatest possible impact
  • Advise leadership in the development of an annual Brand Experience plan
  • Tracks KPIs, optimizes tactics, and directs teams responsible for execution of them to meet business objectives
  • Directs and delegates the work of part time staff, event staff, contractors and other vendors in order to execute signature resort events and experiences
  • Collaborate with various operational departments and staffs to be able to execute special events, activations and signature experiences
  • Owns and directs the execution and implementation of Vail Resorts Strategic Alliance partners sponsorship elements in-resort
  • Owns and directs the execution and implementation of various Vail Resorts company-wide product and promotional experiences in-resort
  • Work with Brand Experience Manager to execute the integration of resort branding communications plan into resort operational guest facing staff procedures and practice
  • Liaise with key community / town leaders and organizations to execute community-wide initiatives
  • Execute brand activations and experiences across multiple touchpoints throughout the guest arrival and on-site journey
  • Partner with the marketing team on various other elements of fulfilling on overall marketing strategy and execution


  • Four-year college degree required. Emphasis in marketing, business and/or communications - preferred.
  • Three years of events / marketing / brand work experience.
  • Excellent English language and writing skills.
  • Excellent bookkeeping and accounting skills.
  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
  • Advanced intermediate skier or snowboarder


Becoming part of the Park City team means you’re joining one of the best ski brands in the world. The legendary Park City mountain and town are crafted from local charm and hospitality. And living and working in Park City brings its own benefits. From the hip and friendly ski-into-town cultural scene to the unrivaled Wasatch powder of America’s largest mountain resort, Park City has a pulse that’s as charming as it is rewarding. Join our team and come experience all that Park City has to offer.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 164278

Nearest Major Market: Salt Lake City

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