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Experiential Brand Marketing Manager

Date: Mar 5, 2019

Location: Truckee, CA, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

We’re looking for a new leader to join our team Marketing team in Tahoe.  The Experiential Brand Marketing Manager is a key part of the Northstar resort marketing leadership team.  Events and experience marketing area the cornerstone of our long term resort growth strategy and we’re looking for help.  The role is a mix of delivering key brand moments of unique experiences for our guests as well as executing large-scale events that drive visitation for the entire resort.  In addition to driving our experience and event strategy, we need your help developing our team’s skills and partnering with our resort operations teams. 

 

Job Summary: 

  • Event Strategy – define our strategy, goals and budget for key events at Northstar that will drive more guests to visit the resort at key times.
  • Experience Marketing - Set the strategy for developing and executing on all elements of the in-resort brand experiences, including, but not limited to: Signature Brand Experiences, Special Events, Animation/Atmospheric Experiences, Strategic Alliance and other partner promotions.
  • Team Leadership – Lead the Experience Marketing team (2 people) to become a more high-performing team.  Act as leader on the overall Northstar Marketing team and work with peers to improve the overall team culture.
  • Guest Experience – Analyze guest survey data to understand what they love and don’t like about their overall Northstar experience and then devise a strategy to improve.
  • Stakeholder Management – Partner with key resort operational teams to identify ways to improve the overall guest experience to the resort including developing and training the resort’s existing departments and staff in how the brand is to be communicated and represented in-resort.
  • Vendor Management – This position will contract vendors, partners and event staff as needed in order to execute the brand experiences.
  • Strategic Alliances – Partner with the corporate Strategic Alliance team to gain additional resources as well as ensure local execution of key company level partnerships.
  • Budget Management – Manage the event and village budget and report back to key stakeholders how our budget is helping the overall resort.

 

 

Ideal Candidate:

  • Strong experience in Event Management, Brand Communication, and Sponsor/Partner Activation, with a strong background in bringing creative experiences to life.
  • Ability to manage multiple stakeholders and departments, as well as working closely with internal operational departments and vendors, as well as with various town/local/community groups and organizations to secure permits and collaborate on community-wide initiatives.
  • Strong project management skills with the ability to meet deadlines and plan well in advance.
  • Good communicator that is able to give and take positive feedback, as well as effectively collaborate with various stakeholders and prioritize workflow.
  • Flexibility and a positive attitude are crucial, as well as the ability to delegate and direct third party vendors, contractors and partners to be able to execute with excellence.

 

Responsibilities: 

  • Develop annual event plan and budget for major visitation driving events
  • Develop strategy for the brand activation elements that will bring the brand to life in resort for greatest possible impact
  • Analyze Guest Research insights to be able to optimize experience activations to guest feedback
  • Galvanize and manage various operational departments and staffs to be able to execute special events, activations and signature experiences
  • Negotiate contracts, site fees and relationships with Third Party companies and organizations
  • Work closely with Vail Resorts Strategic Alliance department and partners to strategize activation and execution of sponsorship elements
  • Lead development of brand lexicon and experience plan and integrate into resort operational guest facing staff procedures and practice
  • Liaise with key community / town leaders and organizations to collaborate on community-wide initiatives
  • Develop plan to integrate brand activations and experiences across multiple touchpoints throughout the guest arrival and on-site journey
  • Communicate performance metrics with stakeholders on analytics of guest research around activation elements
  • Lead the Brand Experience team (2 employees)
  • Partner with the marketing team on various other elements of fulfilling on overall marketing strategy and execution

 

Requirements:

  • Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
  • Five years of marketing / brand work experience. Event experience is a must.
  • Prior management and leadership experience.
  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.
  • Excellent English language and writing skills.
  • Excellent bookkeeping and accounting skills.

 

With diverse tree-lined mountain trails, a world-class terrain park and a vibrant village, Northstar is the perfect setting for families and snow sports enthusiasts alike. Nestled in the Sierra Nevada just 15 minutes from Lake Tahoe, 30 minutes from Reno and a few hours from Napa and San Francisco, it’s easy to explore everything Northern California has to offer. Join the Northstar team and learn why Truckee, CA has been voted one of the “Top 25 Ski Towns in the World.” www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 158343


Nearest Major Market: Sacramento
Nearest Secondary Market: Elk Grove

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