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Public Relations & Communications Manager, Mount Snow & Hunter Mountain

Date:  Jan 7, 2022

West Dover, VT, US

Company:  Mount Snow
Shift Type:  Year Round

Mount Snow makes everyone feel like family, guests and employees alike. With consistent, high-ratings on the friendly staff, why wouldn’t you want to join the camaraderie? Join our team and help us share ultimate mountain adventures with our guests. www.vailresortscareers.com


As of Nov. 15, 2021, Vail Resorts will be requiring all employees across North America to be vaccinated for COVID-19.

Job Summary:

Vail Resorts is the world’s leading mountain resort operator, with 37 resorts in 15 states and three countries. The Communications Team is responsible for promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them, the Epic Pass. In addition to strategic communications and PR, our resort-based communications teams, divided into three regions: East, Rocky Mountain and West, manage all field marketing efforts at our resorts, including brand activations that help us reach our mission of providing an Experience of a Lifetime to our guests. 


Based in West Dover, VT, the Communications Manager for Mount Snow Resort and Hunter Mountain Resort is responsible for promoting and protecting the reputation of the resorts through proactive media relations, effective storytelling, social media management, and strategic communications. This role will act as a spokesperson for the resorts and will be responsible for issues management and crisis communications. The Manager will support resort leadership with communications initiatives (internally and externally) including within the resorts’ communities. Additionally, the Manager will play a key role in managing the resorts’ social media accounts to ensure consistent and authentic storytelling across our owned channels.


This position reports to the Sr. Manager of Communications for the Northeast Region and is also part of the broader East Region Communications team, responsible for building the reputation of Vail Resorts, the Epic Pass and the company’s 23 resorts across the East.


Job Responsibilities:

  • Act as the official spokesperson for Mount Snow Resort and Hunter Mountain Resort.
  • Manage media relations for Mount Snow and Hunter – both reactively and through proactive outreach, to secure high-funnel and targeted media coverage.
  • Serve as a key communications resource for the resorts’ leaders and develop strategic messaging that support their goals internally and externally.  
  • Work closely with East Region team to ensure brilliant execution of the regional strategies.  
  • Lead the resort’s social media strategy, planning, storytelling and execution, and ensure effective community management of those channels in collaboration with other members of the team. 
  • Build relationships with internal and external stakeholders across the resorts.  
  • Create, manage and execute meaningful hosting experiences for visiting media at Mount Snow and Hunter including itineraries, logistics, and follow-up. Act as a media escort when needed.
  • Work closely with the Field Marketing Manager to facilitate the execution of field marketing efforts at Mount Snow and Hunter, including brand activations and events.
  • Create compelling content to help tell the resorts’ stories.
  • Manage media lists, media tracking, and reporting.


 Job Requirements:

  • Bachelor’s degree required, preferably in Journalism, Communications or Marketing 
  • 5+ years of experience in an external communications or PR role, and proven experience working with journalists
  • Excellent writer able to draft nuanced communications on a variety of topics
  • Experience with all forms of external communications channels, especially news media and social media 
  • Experience with crisis communications and issues management
  • Passionate and out-front leader with drive to develop as a leader
  • Proactive, self-starter who can manage independent projects    
  • Strong interpersonal and relationship-building skills; builds and maintains highly effective working relationships internally and externally  
  • Team player – strives for collective success


Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 397468

Nearest Major Market: Vermont