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Communications Manager

Date:  Aug 6, 2022

Keystone, CO, US

Company:  Keystone Resort
Shift Type:  Year Round

Come work and play in the mountains!  Whether it’s your first time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world. 


With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development program, and wellness benefits to fuel your success. 


Join us to create your Experience of a Lifetime!


Job Benefits

  • Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons  
  • MORE employee discounts on lodging, food, gear, mountain shuttles AND during the summer on bike haul, golf and other activities 
  • 401(k) Retirement Plan  
  • Employee Assistance Program 
  • Excellent training and professional development 
  • Referral Program 


Seasonal Full Time roles are eligible for the above, plus: 

  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (after eligible employees work 500 hours) 
  • Free ski passes for dependents 
  • Critical Illness and Accident plans 



Job Specifications: 

  • Housing: Not Available 
  • Outlet: Keystone Resort Communications
  • Shift & Schedule Availability: Full Time / Year Round
  • The budgeted range starts at $67,000 - $77,000 + annual bonus.  Actual pay will be adjusted based on experience.


Job Summary:

Based in Keystone, Colorado, the Communications Manager for Keystone Resort is responsible for promoting and protecting the reputation of the resort through proactive media relations, effective storytelling and strategic communications. This role will act as a spokesperson for the resort and will be responsible for issues management and crisis communications, as needed. The Manager will support resort leadership with communications initiatives internally and externally including within the resorts’ communities. Additionally, the Manager will play a key role in overseeing the resorts’ social media accounts to ensure consistent and authentic storytelling across our owned channels. This includes content strategy, content capture and management of the resort Content Specialist.


The ideal candidate will have experience in communications, media relations, storytelling, social media, copywriting and issues management. This position reports to the Sr. Manager of Communications for Breckenridge and Keystone Resorts and is also part of the broader Rocky Mountain Region Communications team, responsible for building the reputation of Vail Resorts, the Epic Pass and the company’s 6 resorts across the Rocky Mountains.


Job Responsibilities:

Communications and Media Relations:

  • Work with the Sr. Communications Manager to manage media relations for Keystone Resort – both reactively and through proactive outreach, to secure high-funnel and targeted media coverage.
  • Act as a spokesperson for Keystone Resort.
  • Work closely with Rocky Mountain Region team to ensure execution of regional strategies.  
  • Serve as a key communications resource for the resorts’ leaders and develop strategic messaging that support their goals internally and externally.  
  • Build relationships with internal and external stakeholders across the resorts.  
  • Proactively pitch media on story angles and hosting opportunities.
  • Create, manage and execute meaningful hosting experiences for visiting media at Keystone Resort including itineraries, logistics, and follow-up. Act as a media escort when needed.
  • Work closely with the Field Marketing Manager to promote field marketing efforts at Keystone Resort, including brand activations and events.
  • Create compelling content to help tell Keystone Resort’s story.
  • Manage media lists, media tracking, and reporting.
  • Represent Keystone Resort on local committees.

Social Media and Content

  • Manage the resort Content Specialist
  • Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums.
  • Work closely with other members of the team to develop and lead the resorts’ social media strategy including: social and digital media content ideation, creation, timely posting, oversight of social media channels, effective community management and reporting.
  • Work with the resort Content Specialist to maintain a content production calendar, with an organized schedule of cadenced messaging needs.
  • Assess, manage and execute social media influencer relationships and visits to Keystone Resort including contracts, itineraries, posts, and follow-up.
  • Work with the resort Content Specialist to capture regular resort content; organize and lead smaller-scale resort photo and video shoots including contracted models and photographers/videographers; and assist with larger-scale resort brand photo and video shoots.
  • Other duties as assigned


 Job Requirements:

  • Bachelor’s degree required, preferably in Journalism, Communications or Marketing 
  • 5+ years of experience in external communications or PR role, and proven experience working with journalists
  • Excellent writer able to draft nuanced communications on a variety of topics
  • Experience with all forms of external communications channels, especially news media
  • Experience with and knowledge of social media channels, especially Facebook, Instagram and Twitter; photo editing and video production skills a plus
  • Experience with crisis communications and issues management
  • Passionate and out-front leader with drive to develop as a leader
  • Proactive self-starter who can manage independent projects    
  • Strong interpersonal and relationship-building skills; builds and maintains highly effective working relationships internally and externally  
  • Team player – strives for collective success


The budgeted range starts at $67,000 - $77,000 + annual bonus.  Actual pay will be adjusted based on experience.


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 449070

Nearest Major Market: Denver