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Director of Paid Media

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Date: Jan 5, 2017

Location: Broomfield, CO, US

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's 50 most innovative companies as named by Fast Company, and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

The centralized Paid Media team exists at Vail Resorts to drive revenue, and maximize the efficiency and effectiveness of Paid Media across the enterprise.  The Director will be responsible for day-to-day management of the Paid Media department, paid media operations, as well as working with the VP, Media to set the ongoing vision and strategic direction of the paid media function at Vail Resorts. This position will oversee a team of six including media managers & media operations staff.



  • Oversee, manage, and provide day-to-day leadership of paid media function at Vail Resorts. 
  • Drive strategy, planning, buying agenda across the enterprise to maximize paid media efficiency and effectiveness.
  • Strategy – Work with VP media to set and implement paid media road map, guiding principles, and strategic guidance related to paid media in order to drive the achievement of Vail Resorts revenue goals.
  • Development & Presentation of executive & stakeholder presentations of media vision, strategy and results.
  • Analytics – Oversee the development and delivery of media research and analytics that will inform paid media strategy, planning and buying.
  • Planning – Manage & oversee Vail Resorts paid media planning to maximize portfolio management, and efficiencies.
  • Buying – Manage & oversee VR buying to maximize effectiveness, optimization, and test/learn strategies.
  • Trade Desk – Implementation and day-to-day operation of a Brand Trading Desk
  • Oversee relationship and management fee/structure negotiation with media buying/planning agency partners, including ancillary research projects, media testing and identifying new and emerging opportunities.
  • Other duties as assigned


Minimum Qualifications

  • Bachelors degree in related field
  • 10+ years of paid media experience in various forms of media
  • 3+ years’ experience planning/buying on DSP, working with 1st & 3rd party data sets.
  • 3+ years’ programmatic buying experience.
  • 5+ years’ experience with media analytics & research.
  • 5+ years leading and managing direct reports.
  • MS Office, Strong EXCEL & PPT Skills
  • Ad Serving Software with Dynamic Creative Optimization
  • Demand Side Platform (DSP) – Digital media trading desk.


Preferred Skills

  • Experience with a DMP (Data Management Platform)
  • Experience working with multi-touch attribution modeling.
  • Portfolio Management of Paid Media for a large brand.
  • Experience leveraging CRM & 1st Party Data to drive paid media efficiency & effectiveness.

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 128033

Nearest Major Market: Denver

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