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Field Marketing Manager

Date:  Jul 27, 2022

White Haven, PA, US

Company:  Jack Frost and Big Boulder Ski Resort
Shift Type:  Year Round (10-month)

Come work and play in the mountains!  Whether it’s your first time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world. 


With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development program, and wellness benefits to fuel your success. 


Join us to create your Experience of a Lifetime!


Job Benefits

  • Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons  
  • MORE employee discounts on lodging, food, gear, mountain shuttles AND during the summer on bike haul, golf and other activities 
  • 401(k) Retirement Plan  
  • Employee Assistance Program 
  • Excellent training and professional development 
  • Referral Program 
  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans 
  • Free ski passes for dependents 
  • Critical Illness and Accident plans 


Job Specifications: 

  • Housing: Not Available 
  • Outlet: Jack Frost/ Big Boulder
  • Shift & Schedule Availability: Full Time / Year Round 10 Month


Job Summary:

The Field Marketing Manager for Jack Frost/ Big Boulder resort is responsible for bringing to life the resort brand strategy developed by the centralized brand marketing team in order to enhance the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Field Marketing Manager will be on the Resort Marketing Team; working cross-functionally to serve as the on-the-ground marketing representative of the resort.


This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors, and various town/local/community groups and organizations.  

This person will be responsible for delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial.


This is a 10-month salaried position, with two months off. This position is based in-resort. Remote work will not be possible for this position. Weekend and Holiday work may be required.


Job Responsibilities:

  • Develop and collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will play a role in the ideation and execution events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes collaborating with the centralized brand marketing team, event planning, and event execution oversight including staffing, contracts, signage, partnerships and coordination. This position will direct external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences. Also key is developing strong community partnerships to collaborate on third-party events and activations that support the resort’s goals, particularly in summer. This person will act as a project manager and collaborate with various stakeholders, prioritize workflows, and maintain budgets for all activations. Managing complex, high-volume and rapidly changing information to bring solutions to problems and opportunities will be a critical function of the role.
  • Execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. This responsibility involves ideating and collaborating with cross-functional teams to create opportunities and value for advertising partners in-resort. This includes delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots. This role acts as the on-the-ground marketing representative to align and support partner and resort brand goals.
  • Lead on-mountain/in-resort content capture and drive the promotion of the resort. In this role, this person will lead all in-resort content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes; Facilitate the flow of content from the resort location into the centralized content and creative teams. The candidate will bring an ability to manage creative vendors and contractors.
  • Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort. In this role, this person will be responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience as well as promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
  • Assist in the development of go-to-market and website planning and execution. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness and proactivity are crucial.
  • Other duties as assigned.


Job Qualifications:

  • Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
  • 3-5 years of marketing, event, sales or other related experience
  • Microsoft Office, Social Media channel familiarity
  • English required


The budgeted range starts at $71,600 - $85,900 + annual bonus.  Actual pay will be adjusted based on experience.


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 446787