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Resort Marketing Director (Remote)

Date:  Nov 18, 2022
Location: 

Remote, Remote, US

Company:  Vail Resorts
Shift Type:  Year Round

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com

 

Job Summary:

A Resort Marketing Director is responsible for distinctive resort brand building, maximizing resort visitation through Lift Revenue products, and elevating the guest experience. This particular role is tasked with achieving Resort Marketing goals for the following resorts:

 

  • Vermont – Stowe, Okemo
  • New Hampshire – Attitash, Wildcat, Mount Sunapee, Crotched Mountain
  • Midwest – Afton Alps (MN), Mt. Brighton (MI), Wilmot (WI), Boston Mills (OH), Brandywine (OH), Alpine Valley (OH), Mad River (OH), Hidden Valley (MO), Snow Creek (MO), Paoli Peaks (IN)

 

Critical to achieving their goals will be this person’s effective leadership, coaching, and development of a team of 9 direct reports, including 8 field marketing managers and 1 senior marketing manager.

 

Job Specifications:

  • Shift & Schedule Availability: Full Time / Year Round
  • Outlet: Corporate
  • Other Specifics: Remote

 

Job Responsibilities:

As a Director of Resort Marketing – East Region, you are responsible for

 

Talent

  • Lead a multi-level team of corporate and resort-based marketing employees with clear communication, prioritization and desire to coach and develop
  • Play a critical leadership role as part of the Resort Marketing Leadership Team to prioritize key work streams, develop new ways of working, and build a high-functioning and fun team culture
  • Reimagine and develop processes to drive organizational effectiveness and efficiency

Strategy

  • Develop a compelling brand and portfolio vision that ladders to enterprise portfolio strategy and business objectives
  • Leverage business analytics and guest insights to create a data-driven strategy for brand distinctiveness, positioning, and business growth

Go-to-Market Plans

  • Create robust go-to-market plans and partner with creative agencies and internal marketing teams to see them through to execution
  • Operate as a senior leader by forming highly effective cross-functional partnerships to drive clarity and alignment around strategic work

Financials & Annual Planning

  • Have accountability in delivering regional lift ticket revenue and resort visitation goals
  • Manage a marketing budget with rigor in delivering to forecast

 

Brand Marketing Leader:

As a Resort Marketing Director, you will hold a key leadership position within the Brand Marketing organization at Vail Resorts. We believe Brand Marketers are: Curious, Critical Thinkers, Champions, Connected to Culture, and Collaborative. As such we are looking for candidates with a track record of:

 

  • A learning mindset – asks questions and takes action that leads to growth
  • Constructing persuasive and objective arguments through strategy, data, and creativity
  • Setting insight-driven brand strategy with direct accountability for delivering business results
  • Building, activating, and protecting brands
  • Being out front in identifying and acting on trends relevant to our industry, brands, and guests
  • Guiding and impacting enterprise priorities through their interconnected position in the organization
  • Successfully leading people through effective prioritization of yourself and others that balances short and long-term business needs
  • Simplifying overly-complex issues, motivated by developing new and better ways of working and ability to bring people along on the journey
  • Operating effectively in ambiguity with positive energy, professionalism and partnership
  • Focusing on professional and personal growth for yourself and the talent around you

 

Job Qualifications:

  • MBA preferred. Bachelor’s Degree in marketing, business management or related field required.
  • 8+ years of total work experience taking on progressively larger roles, with 5+ years in marketing or brand management.
  • Experience managing a brand or portfolio of brands with performance and P&L accountability.
  • Experience leading and developing high-performing teams.
  • The budgeted range starts at $129,900 - $160,000 + annual bonus + equity.  Actual pay will be adjusted based on experience.
     

The budgeted range starts at $129,900 - $166,950 + annual bonus + equity.  Actual pay will be adjusted based on experience.
 

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 

 

Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  
 

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 485787