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Senior Referral Specialist

Date:  Feb 2, 2023

Park City, UT, US

Company:  Vail Resorts
Shift Type:  Year Round

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at

Job Summary:

The Referral Specialist is responsible for driving traffic and sales within specific geographic regions to Vail Resorts Retail rental/retail stores and online ecommerce sites. This roles primary focus is to identify, develop, and manage business develop opportunities between VRR, hospitality (both owned and operated as well as 3rd party), resort and community partners as well as other VR lines of business to drive both walk-in and close-in reservations and sales from guests. The Referral Specialist will create meaningful connections through strong relationship management between our brands and our customers through strategic, targeted and personalized efforts. This person must be a good communicator who is able to give and take feedback, collaborate with team members and community partners, and prioritize workflow. He/she will have their hands in many different types of projects and be responsible for delivering results on-time in a fast paced environment. Flexibility and a positive attitude are crucial as well as the ability to make data-informed decisions to drive the business.


Job Specifications:

  • Expected Pay Range $41,600 - $62,875
  • Shift & Schedule Availability: Full Time / Year Round
  • Outlet: Position will cover both Tahoe and Park City
  • Location: Position can be based out of Tahoe or Park City


Job Responsibilities:

  • Build, strengthen and create new relationships with lodging and other in-resort parties to strengthen and grow retail and rental referral business through sales-orientated partnerships with area lodging entities.
  • Effectively manage multiple stakeholder relationships to capture rental market share from competitors with a focus on driving walk-in and close-in (online reservations) from in-resort guests.
  • Work with leadership to recognize opportunities, trends and develop new initiatives with the goal of driving incremental sales. 
  • Create a schedule of focused visits to new and/or low performing partners to increase engagement. Maintain cadence of strategic visits to key partners.
  • Develop seasonal strategy for the region including sales goals, budgets, media plan and creative, strategic promotions, and local event participation.
  • Work closely with Vail Resorts Retail operations team to achieve year-round business goals through unique opportunities such as contractually-bound rental referral partnerships and/or opportunities to open satellite rental locations/clubs inside partner properties. 
  • Consult on annual approach around referral commission structure, rental pricing, discount and promotional strategy, with a specific focus on the needs of your market.
  • Confirm reported monthly walk up and pre booked sales for referral members, ensure correct commission structures are applied.
  • Resolve problems that arise such as Referral Member complaints, incorrect equipment orders, reporting and system errors.
  • Coordinate with marketing the design of referral cards, promo materials for the program, store events and other division initiatives and projects.
  • Maintain awareness of other referral competition and generate feedback for progress where necessary. 
  • Plan and execute Partner Appreciation Events.
  • Create pricing spreadsheets and marketing collateral for In-Resort partners.


Job Qualifications:

  • Bachelor’s Degree and/or equivalent experience, and a minimum of 1 years’ experience in marking and/or sales (retail and partnership marketing preferred)
  • Experience with Word Suite, advanced excel skills required
  • Strong communicator that is able to provide and receive feedback Strong team player
  • Able to work in a fast past environment and prioritize changing objectives
  • High degree of organizational skills and attention to detail

The expected pay range is $41,600 - $62,875.  This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Create Your Experience of a Lifetime!  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today.


*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 491249

Nearest Major Market: Salt Lake City