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Senior Specialist, Digital Content

Date: Aug 13, 2019

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Mountain News (MNC) is seeking a Digital Content Marketing Specialist for it’s North American and Southern Hemisphere digital properties.  MNC, the publisher of and Skiinfo, has the largest media-addressable database of Mountain Travel consumers in the world, with over 36M users.  The Digital Content Marketing Specialist at Mountain News Corporation, reporting to the Senior Manager, Content Strategy, will manage and grow the properties by executing the digital content strategies to drive audience acquisition, retention and engagement.  You will enhance our core asset of mountain resort and snow data and deliver best in class digital content to drive audience engagement.  The job will require agility, a data driven approach and dedication and passion to the Mountain Travel Lifestyle to be successful.


  • Research, write and edit new content, as well as update existing content for our websites
  • Proactively leverage analytics to execute content and content distribution strategies with the goal to improve audience engagement driving growth in traffic and email lists.
  • Develop a thorough yearly content calendar for the North American and Southern Hemisphere digital properties.
  • Ensure the quality of resort and snow reporting data.
  • Maintain the site layout, data and content via the CMS
  • Optimize content distribution across all channels including SEO, SEM, social, app, and email.
  • Execute and help to improve the SEO strategy.
  • Create and send digital newsletters and push notifications
  • Manage social accounts, internal user generated content as well as user and resort feedback emails
  • Collaborate with the development team to improve user experience through A/B testing, page optimizations and improved hierarchy.
  • Partner with sales and operations teams to create & deliver on content marketing products for our advertisers.
  • Manage SEO writing and snow reporting contractors


  • Bachelor’s degree in journalism, marketing or related field.
  • 4+ years’ experience in a related content environment at a digital publisher.
  • Track record delivering measurable results based on analytics, problem solving, agility and collaboration.
  • Experience in a KPI driven environment with a desire to test and learn.
  • Excellent writing, editing, copy editing skills, attention to detail.
  • Ability to effectively prioritize amid multiple competing agendas and projects.
  • Expert in using content and web analytics tools (Google or Adobe Analytics)
  • Understanding of SEO and market dynamics.
  • Passion for skiing/boarding and mountain travel.
  • Preferred prior experience with:
  • Data management platform (Adobe Audience Manager or similar).
  • SEO tools such as SearchMetrics, Google Keywords Tool, Search Console.
  • CMS and ticketing systems such as Jira or Trello.
  • A/B testing using tools such as Google Optimize or Crazy Egg.
  • Email expertise using MailChimp and Mandrill.
  • Notification experience with Airship.
  • Marketing experience with Hootsuite, Facebook Ad Manager, Twitter, Instagram and AdWords.

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 170357

Nearest Major Market: Denver