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Senior Marketing Specialist, Vail Resorts Retail

Date: Dec 1, 2018

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Summary of Job:

The Sr. Marketing Specialist will drive both strategic and tactical responsibilities within the department, assisting the marketing team in achieving overall goals and high level strategic imperatives. 

This position will be responsible for supporting marketing managers, as well as leading projects independently.  The Sr. Marketing Specialist will be focused on maintaining brand standards across regions and brands, aligning with larger marketing objectives to bring campaigns and content to life, and establishing processes that will assist the team in long-term planning goals.  

Job Responsibilities:


  • Assist the Marketing Manager in the strategic development of all annual marketing plans for the VRR portfolio of brands.  Own and drive the tactical execution of these strategic plans, bringing them to life in market.
  • Own the strategic marketing plan and tactical execution for all en-route brands within the VRR portfolio, including strategy development, presentation to key stakeholders, go-to-market plan, tactical execution and post-event analysis.
  • Maintain the Marketing Messaging calendar to ensure overall alignment on key campaigns and organizational initiatives.
  • Assist in the cross functional implementation and management of the formal production and Seasonal Planning processes.
  • Responsible for project management and communication management across multiple teams, ensuring cross functional alignment on key retail campaigns.
  • Develop creative briefs based on customer insights and overall objectives of each campaign.  Work closely with the creative team to bring the campaign briefs to life.  Proof and ensure accuracy in all creative before going to market.
  • Responsible for the management of the marketing budget; including purchase order creation and budget maintenance.
  • Responsible for tracking, reporting and determining insights on weekly/monthly promotions and larger campaigns for each brand.  Monitor insights and provide timely feedback for future marketing opportunities and/or shift in current strategy.
  • Write and edit marketing content to support evergreen efforts, key campaigns and seasonal brand messages.
  • Assist in on-the-ground event execution as needed.


Job Requirements:

•             Bachelor’s Degree in Marketing or related field        

•             3+ years in marketing. 

•             Experience problem solving with cross-functional stakeholders of varying levels within an organization

•             Experience with analytics and generating insights from data   

•             Proficient in MS Outlook, Word, Excel, Powerpoint

•             Experience with online web software and tools

•             English fluency

•             Ability to work both independently and as a Team Player

•             Ability to articulate and champion best practices

•             Exceptional copywriting and editing skills

•             Creative and innovative

•             Strong communication skills

•             Highly organized with the ability to prioritize multiple initiatives


Learn more about Vail Resorts Retail

As a Vail Resorts employee you get way more than a paycheck or even a ski pass. Our Total Rewards program gives employees access to some of the world’s most beautiful playgrounds and luxurious properties—and the goods to enjoy each of them to their fullest potential.


Some of the benefits include:

  • Medical, Dental, Vision and Prescription Drug plans
  • 401(k) Retirement Plan
  • Free ski pass to our world-class resorts
  • Retail discounts at our stores
  • Auto, Home and Pet Insurance
  • Excellent training and professional development

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 161354

Nearest Major Market: Denver