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Senior Manager of Integrated Marketing Operations (Remote)

Date:  Sep 21, 2022

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at

Summary of Job:

We are looking for a talented and ambitious Integrated Marketing Communications (IMC) leader to drive impactful and synchronized marketing strategies for Vail Resorts. The successful applicant will work cross-functionally to support the development of guest-centric marketing campaigns spanning our resort network and lines-of-business.  

Reporting to the Director of Marketing Operations, this individual will help shape and define the direction of how marketing operates at Vail Resorts. The role requires a highly resourceful individual who manages through complexity easily, demonstrates strong communication skills, and has the ability to lead and influence people cross-functionally across the Marketing organization. 


Job Responsibilities:

  • Lead the development, integration and alignment of marketing strategies with a variety of stakeholders to achieve business objectives 

  • Identify and realize synergy, integration, and efficiency opportunities across the marketing organization 

  • Lead and manage cross-functional integrated marketing initiatives and projects 

  • Facilitate issue resolution and roadblock removal to meet cross-functional project objectives 

  • Partner with Sr. Manager, Go-To-Market (GTM) and Sr. Manager, Project Management (PM) on seamless connection between focused IMC projects and the broader GTM program 

  • Implement process improvements and streamline complex marketing planning workflows 

  • Prepare and deliver presentations and other forms of communication to drive cross-functional alignment, impact and influence 

  • Develop and maintain IMC best practices including documentation, standard operating procedures (SOPs) and training 

  • Other duties as assigned


Job Qualifications:


  • Bachelor’s degree, military service or commensurate experience in Business, Marketing or related field. 

  • 6+ years of relevant work experience including successfully leading and overseeing cross-functional and integrated marketing strategies 

  • Strong knowledge and understanding of key functions across Marketing (e.g. product marketing, brand marketing, omnichannel marketing, integrated marketing, PR/communications, social media, creative services, analytics) 

  • Ability to identify opportunities and realize synergies cross-functionally with multiple stakeholders 

  • Ability to connect with and lead others who do not directly report to you 

  • Ability to manage and oversee a significant number of resources across multiple teams and stakeholders 

  • Strong business acumen; ability to understand and communicate business impacts and key decisions that impact process and timelines. 

  • Ability to manage initiatives from concept through to completion, including the development and presentation of business cases in collaboration with others 

  • Experience with process transformation and project management, preferably in Marketing 

  • Demonstrate an unyielding passion for the guest experience, culture, mission and vision. Leads by example and inspires others to follow. 


  • Demonstrated experience leading large scale, enterprise-wide process transformation and optimization 

  • Technology advocate and highly proficient in project management tools. 

  • Familiarity or experience with Adobe Workfront, Agile/Kanban methodology, Jira, Smartsheet. 

  • Familiarity with process frameworks such as APQC, IP5 or similar 


The budgeted range starts at $90,000 - $113,000 + annual bonus.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


Reach Your Peak at Vail Resorts.  At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.  

*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.   

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 437068

Nearest Major Market: Denver