Senior Analyst, Marketing Analytics

Date:  Aug 31, 2023

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round


Create Your Experience of a Lifetime!


Come work and play in the mountains!  Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.


With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.


Job Benefits


  • Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons 
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan 
  • Employee Assistance Program
  • Excellent training and professional development
  • Referral Program


Full Time roles are eligible for the above, plus:


  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans


Job Specifications:

  • Location: Remote
  • Expected Pay Range: $74,000 - $118,000 + annual bonus
  • Shift & Schedule Availability: Full Time, Year Round


Job Summary:

As the Senior Analyst of Season Pass Analytics you will lead marketing and financial analyses to support revenue growth strategies, in-season execution and financial budget planning for the Season Pass business (Epic Pass!). In addition, the role will fully support strategic planning for the Season Pass business.


This individual should have a proven track record as a high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence. This is a highly visible analytical role and relationship building will be a key component of success.  The position requires the ability to analyze data and to provide strategic insights with actionable recommendations in a concise and persuasive manner to cross-functional stakeholders.  Strong presentation skills and an aptitude for condensing large amounts of data into a meaningful story are critical, and the role requires the individual to balance a service-driven approach to support with an honest and independent assessment of marketing effectiveness.


Why this role is special:

  • Vail Resorts is an incredibly fast-growing company at the forefront of the Travel and Tourism industry – redefining the ski industry in the 21st century
  • Leveraging analytics is a core pillar of Vail Resorts’ strategy moving forward – a critical driver of our success leading to a strong willingness to invest
  • We are a data-driven business with a proprietary guest database unmatched by any other company in the industry – a great foundation for building out advanced analytics
  • The opportunity to take our capabilities to the next level – driving key guest insights, supporting our analytical capability development, and having significant impact on the business
  • Direct exposure to leaders of the business – a unique opportunity to team with our business leadership to reimagine analytics
  • All the free skiing / riding you and your dependents can handle – free Epic passes, discounted lodging and retail


Department Purpose:

The Analytics & Insights (A&I) team’s purpose is to empower data-driven decision making and strategic innovation for the Vail Resorts Enterprise. We have a shared passion for problem-solving, innovation, tackling complex enterprise challenges, and positively impacting business results. We approach problem-solving from perspectives that are data-driven as well as grounded in business intuition. 

The A&I team fosters an environment that’s inclusive and diverse, supporting all team members to be themselves. We value everyone’s ideas and perspectives and believe that our team’s diversity is critical to our ability to deliver exceptional work products and experiences.  


Job Responsibilities:

  • [Performance Analysis and Reporting] Manage the development of the Season Pass sales forecast and support executive-level (C-suite) reporting related to sales performance with in-depth analysis of key performance drivers.
  • [Guest Analytics] Develop and manage guest analytics for Season Pass and other guest retention initiatives. Formulate insights based on guest motivators, behavioral drivers, and marketing programs impacting guest decision making.
  • [Presentation] Communicate conclusions, implications, and recommendations of analyses in a clear, concise fashion to cross-functional stakeholders to drive more effective marketing decisions.
  • [Prioritization] Prioritize projects with the marketing team to balance the support of broad initiatives with recurrent reporting and proactive analysis.  Evaluate the potential impact of analysis and effectively manage timelines and expectations.


Job Requirements:


  • Very strong quantitative and analytical skills with demonstrated success in analytical or financial roles – minimum 2-4 years previous experience in marketing analytics, financial analysis, consulting, direct marketing, investment banking or other similar field.
  • Proven experience communicating actionable recommendations and insights based upon data-driven insights to business stakeholders.
  • Demonstrated strength in written and verbal communication, adjusting message to audience.  Excellent interpersonal and relationship management skills, with the ability to communicate effectively at all levels of the organization.
  • Strong project management skills are essential. Must be able to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization.
  • Demonstrated success working with large data sets.
  • Advanced skills with MS Office (Excel, PowerPoint) required.


  • Experience analyzing performance against a dynamic sales forecast.
  • Experience with analytic tools/software such as Tableau, Alteryx, and similar programs preferred; experience with data processing (SQL) also a plus.

The expected pay range is $74,000-$118,000 + annual bonus. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.


Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID  497788
Reference Date: 08/31/2023 
Job Code Function: Marketing 

Nearest Major Market: Denver