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Relationship Marketing Specialist

Date: Aug 9, 2019

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.


The RM Specialist will be responsible for the translation of tactical plans into day-to-day execution, project management, and supporting the execution of marketing campaigns within the Relationship Marketing department. This role will support the RM Sr.Specialists. Key responsibilities are included but not limited to building, proofing and deploying email marketing campaigns, and working with partners in key departments to develop and coordinate go-to-market plans.  


 Job Responsibilities


  • Work to implement Vail Resorts’ email campaigns, including season pass sales, resort communications
  • Daily coordination, execution, proofing and communication of email campaigns
  • Maintain deadlines, tactics and other business items in an organized, detailed manor
  • Extreme attention to detail- ensuring executional excellence via full quality assurance audits of campaigns
  • Ability to evaluate queue of work needing to be complete, prioritizing based off goals
  • Coordinate and optimize the design, content, layout, customer segmentation and messaging strategies of email communications
  • Learn and apply best practices for email campaign creative, content, testing, subject lines, browser compatibility, segmentation, and CAN-SPAM/CASL compliance
  • Help lead the process with partner teams to ensure successful execution of go-to-market plans
  • Build relationships with key internal departments and corporate partners
  • Work with Sr. Specialists and analytics to create reports to track both internal and external email campaign performance, including subscribes/unsubscribes, click-through, open rates, and online revenue distilling into recommendations to improve performance
  • Other duties as assigned


Required Qualifications


  • 0-2+ year experience in marketing, digital preferred
  • 1+ years of experience with HTML
  • Experience working with email marketing tools a huge plus
  • Experience prioritizing multiple tasks concurrently based on larger goals
  • Strong communicator, highly organized, team player and innovative thinkers
  • Desire to learn and work in digital marketing


Preferred Qualifications


  • Experience with Microsoft Office, Adobe Dreamweaver, Adobe Illustrator/Photoshop
  • Experience with analytics and generating insights from data
  • Experience working with marketing databases/campaign management tools
  • Creation and utilization of dynamic email templates and subsequent source systems
  • Bachelor's degree



We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 171243

Nearest Major Market: Denver