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Manager, Media

Date:  Mar 31, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 


Job Summary

The Paid Media function exists at Vail Resorts to maximize the effectiveness and efficiency of paid media across the enterprise. The Manager, Media position will be responsible for assisting in media strategy and implementing plans for various resorts and lines of business within the Vail Resorts portfolio, working with the media operations team and agency partners to execute.

A trusted Manager at Vail Resorts takes pride in driving quantifiable results for the enterprise, providing media recommendations and executing plans that truly affect consumer behavior.  This position will focus on crafting first-party data-driven media strategies to drive brand awareness and product conversion. This individual must possess strong learning agility, with an interest in advertising technology and a desire to help the Vail Resorts media team achieve results in a world without third-party cookies. This person must have experience with various ad tech tools such as DSP, DCO and MTA platforms.


Job Responsibilities

  • Media Strategy & Stakeholder Management – Meet regularly with business stakeholders to receive business goals and translate into media strategies, provide easily digestible executive summaries and ensure stakeholders are well informed
  • Plan Execution - Maintain and execute media plans across various lines of business based on need within the media team
  • Analytics/Optimization – Regularly review campaign performance and provide optimization recommendations
  • Prioritize Agency Work - Work with media operations manager to ensure agency priorities align with centralized media team priorities
  • Present – Provide documentation that supports why each media plan meets business goals and attain buy-in from media team and key stakeholders
  • Budget Maintenance – Assist media operations team with budget pacing across various lines of business and media plans
  • Leadership Development  – Focus on growing her/his leadership skill set, while also helping a direct report to do the same


Job Requirements


  • 5+ years of paid media planning experience in various forms of media
  • 3+ years programmatic, DSP experience required
  • MS Office, strong EXCEL & PPT Skills
  • Strong verbal presentation skills
  • Ability to multi-task and thrive under pressure
  • Outgoing, confident self-starter
  • Experience leveraging first-party data-driven paid media campaigns


  • Bachelor’s degree in related field
  • Portfolio management of paid media for a larger brand
  • Experience working within Adobe’s suite of products (i.e. Adobe Analytics, Adobe Ad Cloud and Adobe Audience Manager)


The budgeted range starts at $57,000 and $81,150 + annual bonus.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 297807

Nearest Major Market: Denver