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Campaign Manager - Vail Resorts Retail

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Date: Mar 4, 2018

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Summary of Job:


The Marketing Manager will play a key role in developing the marketing and advertising strategy in support of the overall marketing vision for Vail Resorts Retail.  


Essential Job Responsibilities:


  • Responsible for the day-to-day management of our go-to-market strategy and execution for key brands included, but not limited to (CO - Colorado Ski & Golf,  Colorado Ski & Sport, Epic Mountain Gear, Bicycle Village, CA- Any Mountain, MN - Hoigaards, ) – including strategic planning, campaign and brand management, setting and tracking campaign and seasonal KPI’s, and effectively translating long-term business/company vision and objectives into shorter-term (1-year) actionable planning.
  • Oversee tactical initiatives, working with coordinators and creative team to produce compelling advertising and collateral to support each line of business and increase awareness
  • Assists Sr. Manager and Director with the creation of annual marketing strategies for particular brand segments
  • Support Sr. Manager and Director with the development and optimization of VRR’s advertising/marketing plan utilizing support data on sales analytics, media results, etc.
  • Work closely with CRM manager on consumer insights, segmentation strategies, and customer capture initiatives.
  • Work with and manage relationships with key stakeholders, channel owners, agency partners, sponsors, operational contributors and financial counterparts to support day-to-day execution
  • Ongoing tracking, reporting and development of key insights of campaign results and KPI’s to key stakeholders and brand partners
  • Monitoring of competitive activity in order to report and move on key insights, best practices, and competitive differentiators.
  • Participate in brainstorms to implement short-term, business-driving promotions and events to off-set anticipated down-turn periods
  • Oversee day-to-day budget management and complete accurate monthly forecasting for assigned business segments
  • Contribute to and support the efforts of the Sr. Manager and Director as needed
  • Responsible for growth and development of direct reports


Job Requirements:


  • Bachelor degree in Marketing or related field, MBA or advanced degree a plus
  • A minimum of 5 years of marketing strategy and execution, including advertising, promotions, public relations, and CRM - required
  • Agency experience, retail experience, leadership experience and budget management experience - required
  • Digital and social marketing experience - required
  • Proficient in MS Outlook, Word, Excel, Powerpoint
  • Experience with online web software and tools
  • Creative mindset
  • Strong communication and organizational skills
  • MS Office, Photoshop and HTML experience - preferred
  • High level of organizational detail and the ability to multi-task

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 146287

Nearest Major Market: Denver