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Email Marketing Senior Specialist

Date: Feb 12, 2019

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

The Email Marketing Senior Specialist is responsible for managing email marketing campaigns and maximizing revenue opportunities from the companies CRM and customer database. In this role, you will combine your current knowledge of email marketing skills and best practices to support our overall marketing initiatives. You will provide strategic approaches on targeting, deployment times, campaign execution, and helping to reach our targets with efficient email campaigns.


Job Responsibilities

  • Oversee and manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization, leading campaigns to successful completion adhering to strict timelines.
  • Manage email calendar, send volume and themes, define cadence based on performance testing, internal learnings, best practices, and industry trends
  • Segment and build emails based on various customer behaviors, working to improve retention (renewal), engagement, open rate, and inbox percentage while remaining CAN-SPAM and CASL compliant
  • Champion continuous advancement of our email features and capabilities including targeting, segmentation, personalization, and template development in collaboration with multiple stakeholders
  • Analyze and consume email reporting dashboards in order to provide actionable recommendations and deliver continuous improvements to our email program.
  • Work with and fully manage partnerships with external vendors as needed to ensure health of email infrastructure and meet needs of business partners.
  • Recommend process improvement on delivery of data and creative assets.
  • Communicate and collaborate with stakeholders on campaign scheduling, targeting, mailing issues, procedures,  and expectation setting


Required Qualifications

  • 3+ years of email marketing experience, including strategy, implementation, analytics and reporting. Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies.
  • Strong knowledge of HTML and ability to learn technical systems and in-house tools quickly.
  • Strong project management skills: experience coordinating cross-functional teams, delivering results and meeting tight deadlines
  • Flexible/Adaptable - able to quickly shift priorities and multi-task in a fast-paced environment.


Preferred Qualifications

  • Proficiency in AMPscript
  • Experience working with marketing databases/campaign management tools
  • Experience managing cross-functional relationships, especially with IT and ESP vendors
  • Creation and utilization of dynamic email templates and subsequent source systems
  • Knowledge and experience using Adobe Site Catalyst/Omniture Web Analytics
  • Bachelor's degree in Business, Marketing, Communications or a related degree


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 164364

Nearest Major Market: Denver