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Director of Brand Strategy - Eastern Region

Date:  Dec 26, 2020

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 



Job Summary


This Director, Brand Marketing, is responsible for driving the brand strategy and creative for several of Vail Resorts’ world-class resort brands in the Northeast and Mid-Atlantic region, including resorts based in New York, Vermont, New Hampshire and Pennsylvania.

The ideal candidate has 5+ years of experience and proven track record as a high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence. 

This Director, Brand Marketing role will be located at Vail Resorts headquarters in Broomfield, Colorado, easily accessible from Denver and Boulder.

This leader should have the ability to set a vision and strategies and then mobilize the organization to achieve that vision.  This role will be instrumental in supporting the differentiation of all of brands and the emotional connection with guests that drive business results and long term loyalty.

This leader has demonstrated skill collaborating with analytics and insights, channel teams, creative agencies, and external strategic alliance brand partners to deliver best in class brand positioning, messaging, and experience.  This role will lead indirectly across multiple teams, with both internal and external partners, and collaborate across Vail Resorts.


The Director, Brand Marketing will be responsible for the following:

  1. Drive the vision, strategy, and creative for several of the unique resort brands in the Eastern region
  2. Develop the campaigns, creative assets, messaging content, and brand guidelines to align the brand experience across all touchpoints


This leader will report to the Senior Director, Brand Marketing, Eastern Region.


Job Responsibilities

  • Leverage guest data and insights to inform brand positioning and creative for resorts.
  • Create resort brand guidelines to enable consistent execution across all guest touchpoints - including in all Go To Market advertising, across digital platforms, all guest communications, and at each resort through signature experiences, special events, partnerships, signage, and staff interactions with guests.
  • Direct creation of content and creative assets for advertising, eCommerce, CRM, all digital platforms, promotions, collateral, and all other brand communication platforms.
  • Measure and test creative and content effectiveness.
  • Hire and direct creative agency partners, contractors, content-producing networks, and other key vendors to deliver creative assets and hold them accountable to delivery timelines and budgets.
  • Rigorous management of budgets with rigorous discipline related to forecasts.
  • Serve as a leader in the Marketing organization, working closely with other leaders to achieve priorities for Vail Resorts’ strategic growth priorities.


Desired Leadership Competencies:

  • Create innovative marketing strategies; get out-front of the competition and trends; rethink the status-quo, be innovative, and employ a data-driven analytical business approach.
  • Build powerful relationships with multiple partners in the broader Vail Resorts Marketing, Sales & Communications division, as well as Resort Operations, Hospitality, Finance, and other divisions, to achieve revenue and business goals.
  • Be out front of the trends, anticipate guest needs and motivations, business and industry dynamics, and create contingency plans for the business.
  • Consistently be striving to growth and develop yourself as a leader.  Be focused on unlocking the potential of our talent.
  • Demonstrate a passion for our brands, our product, the guest experience, our culture, mission and vision. Be committed to providing an Experience of a Lifetime to our guests and our employees.
  • Build strong collaboration and alignment across functions and resorts.


Job Requirements

  • MBA preferred. Bachelor’s Degree in marketing or related field required.
  • 5+ years of proven brand marketing experience
  • Experience leading and growing high performing teams


The budgeted range starts at $125,500 - $156,900 + annual bonus + equity.  Actual pay will be adjusted based on experience.


The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 242127

Nearest Major Market: Denver