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Director of Brand Marketing

Date:  Feb 23, 2021

Broomfield, CO, US

Company:  Vail Resorts
Shift Type:  Year Round

Reach Your Peak at Vail Resorts.  As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak. 

At Vail Resorts, our mission is to deliver an Experience of a Lifetime for guests of our resorts. The Director, Brand Marketing, will lead brand strategy for a portfolio of Vail Resorts’ world-class ski resort brands as a key member of the newly-established Brand Strategy marketing function. We are seeking high-potential talent with a demonstrated track record setting insights-driven brand strategies that deliver compelling business impact. This Director will also help to shape the future of Brand Marketing for Vail Resorts by developing new ways of working with resort teams, internal teams and external agencies. In this role, you can expect to:

  • Develop a compelling brand and portfolio vision that ladders to enterprise portfolio strategy and business objectives.
  • Leverage guest analytics and insights to create a data-driven strategy for brand differentiation and positioning.
  • Create robust go-to-market plans and partner with creative agencies and internal marketing teams to see them through to creative execution.
  • Operate as a senior leader by forming highly effective cross-functional partnerships to drive clarity and alignment around strategic work.
  • Develop partnerships and processes to drive organizational effectiveness and efficiency.
  • Manage a marketing budget with rigor in delivering to forecast.

The ideal candidate should be:

  • A dynamic team player with proven experience setting insight-driven brand strategy and with direct accountability for business results.
  • Able to influence and navigate to create strategic alignment and organizational momentum with those who don’t report directly to you.
  • An intellectually-curious observer of the industry, competitive context and culture.
  • Motivated by developing new and better ways of working and ability to bring people along on the journey.
  • Able to operate in ambiguity with positive energy, professionalism and partnership.
  • Excited to join a leadership-driven culture with a high degree of focus on professional and personal growth for yourself and the talent around you.

Job Requirements

  • MBA preferred. Bachelor’s Degree in marketing, business management or related field required.
  • 7+ years of total work experience taking on progressively larger roles, with 5+ years in marketing or brand management.
  • Experience managing a brand or portfolio of brands with performance and/or financial accountability.
  • Experience leading and developing high-performing teams.



The budgeted range starts at $125,500 - $156,900 + annual bonus + equity.  Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including... 

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan  
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time.  Salaried employees are generally eligible for Flexible Time Off (FTO) 
  • Paid Parental Leave for eligible mothers and fathers  
  • Healthcare & Dependent Care Flexible Spending Accounts  
  • Life, AD&D, and disability insurance 


We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 283021

Nearest Major Market: Denver