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Digital Optimization Manager

Date: Mar 14, 2019

Location: Broomfield, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Position Overview

Do you have a passion to test and learn? Do you get excited by creating digital experiences, aimed at optimizing the UX for the guest and driving revenue for the business?  The Digital Optimization Manager is an amazing opportunity if you want to be the leading force behind driving forward the Digital testing program at Vail Resorts. 

The Digital Optimization Manager will be responsible for three main components:


  1. Create and manage the testing roadmap to delivers on Vail Resorts’ strategic priorities


  1. Design and execute Digital A/B and Multivariate tests by partnering with Marketing Technology, Digital Experience, Relationship Marketing, and other delivery functions 


  1. Partner with Marketing Analytics to communicate actionable insights on consumer behavior


Job Responsibilities:

  • Roadmap: Develop, manage and communicate a testing roadmap that optimizes the online experience and delivers on key business priorities.  Leverage various research methods such as web analysis, usability research, etc. to identify opportunities to improve the site experience, task completion, and funnel conversion.
  • Design Experiments: Expertise in designing A/B and Multi-variate experiments, identifying user segments and determining testing KPI.  Responsible for setting up experiments in testing and site monitoring tools; such as Adobe Test and Target and MouseFlow


  • High Quality User Experience: Apply digital best practices when designing new user experiences across a responsive platform.  This role is responsible for defining business and interaction requirements as well as UAT’ing the test variations to ensure a high quality experience.


  • Execution: Partner with Analytics and Marketing Technology to develop and QA test experiments using an agile methodology


  • Communicate Results and Insights: Communicate fact-based test recaps in a compelling manner that clearly articulate the consumer or UX insight behind the data



Cultural Characteristics:

  • Data-Driven: Hypothesis driven thinking to solve complex problems.  Leverage data to inform planning and confirm decisions.


  • Strong learning agility.  Enjoys and excels in environments where he/she must tackle and solve new and increasingly complex challenges and issues.  Willing to test new ideas, technologies, and approaches to business.


  • Results-Oriented: Takes initiative.  Driven to exceed goals, execute consistently, and deliver high quality outstanding results. 


  • Quality Focused: Focused on delivering a high quality digital experience to our guests and a high quality test experience for the business that leads to actionable insights.


  • Subject Matter Expert: Viewed as the expert in online testing and a resource for other channels in Marketing (media, email, content, etc.)


  • Process and Detail Oriented: Ensure processes, tools and documentation are in place to support efficient experimentation


  • Passion: Demonstrate a passion for the guest experience, culture, mission, and vision.  Inspire others to come up with ways to optimize the guest experience.  Passionate about growing and expanding the testing program.


Job Requirements:

  • Bachelor’s degree in related field (Business, Technology, Marketing, Computer Science, Mathematics, or Management Information Systems) required
  • Fluent in A/B testing methodologies and had success in driving significant growth through testing
  • Experience with A/B testing tools specific to test creation (Adobe Analytics / Adobe Target / Maximizer / Optimizely / Google Analytics) required.
  • Experience in marketing, business development and/or business strategy, including a minimum of five (5) years of experience in e-commerce or online marketing, with responsibility for user experience development/management, e-commerce, online marketing and/or online business strategy
  • Strong understanding of website standards, usability, site design, and ecommerce preferred.
  • Excellent communication skills, including experience presenting to senior-level audiences.
  • Strong leadership and organizational skills. 
  • Proven ability to collaborate well across functions and departments, to work as part of a team, and to lead teams in achieving goals. Experience managing many projects simultaneously to successful execution. 
  • Familiarity with the travel industry and the online travel customer decision-making process is helpful.
  • Active interest in skiing, snowboarding and travel is helpful.
  • Minimal travel to our various resorts

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 163666

Nearest Major Market: Denver