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Hospitality Marketing Manager

Date: Apr 13, 2019

Location: Beaver Creek, CO, US

Company: Vail Resorts

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

 

The Hospitality Marketing Manager will be primarily responsible for driving hotel and managed property revenue and room night occupancy at Beaver Creek Ski Resort. A strategic leader on the Beaver Creek Hospitality Senior Leadership team, this person will own the vision and execution for the owned and operated hospitality brands as well as be a key liaison to third party properties in town. This leader will work closely with revenue, group sales and property leadership teams to deliver business objectives and will work with the ski resort  to meet budgeted revenue, group sales, F&B and occupancy goals. The ideal candidate will have a well-rounded marketing background, including online, offline, and creative marketing, deep hospitality experience, and a proven leadership record. 

ESSENTIAL JOB RESPONSIBILITIES

  • Interacts effectively with a variety of different types of stakeholders to develop plans, secure buy-in, launch programs and initiatives and keep stakeholders informed.
  • Pursues work with insatiable energy and drive, with a nimbleness and ability to react to changing conditions and alter plans effectively while being self motivated and able to work independently.
  • Owner of the Beaver Creek Hospitality brand, and acts as the primary point of contact to agency partners in the development of overarching  brand initiatives.
  • Create / oversee creation of marketing creative, including collateral, print and online advertising, photography, and content in accordance with both ski resort brand guidelines and lodging brand(s) creative guidelines.
  • Administrate website with regular auditing of content with frequent updates of web specials, photography and verbiage maximizing SEM/SEO.
  • Work as part of the ski resort marketing team, as well as with regional and corporate sales offices, corporate marketing, revenue management, reservations,  and front office  team members to determine and develop effective marketing strategies and campaigns.
  • Work with revenue team to ensure third party Online Travel Agency websites have correct content, images and explore marketing opportunities.
  • Jointly develop plans and opportunities with ski resort marketing dept. to leverage branding and business opportunities.
  • Must be able to gather assets from multiple internal and external clients and ensure that all necessary communication and functions are in place for each program or initiative.
  • Develop and maintain relationships with creative, brand and media planning agencies to maximize advertising spends.
  • Own the budgets for group marketing, transient marketing, Rock Resorts group marketing, and Rock Resort transient marketing by forecasting accurately, receiving invoices on time and managing thoroughly.
  • Other duties as assigned.

REQUIREMENTS

  • 4-year college degree required, Marketing or Communications preferred
  • 5+ years of hospitality/lodging sales/marketing experience. Third party partnership  experience.
  • 3 years prior supervisory or training  experience preferred. 
  • Microsoft Office Suite; Word, Powerpoint, Excel, Outlook & Adobe Creative Suite
  • Excellent English communication skills; verbal & written.
  • Excellent interpersonal, organizational, analytical skills.
  • Creative design experience, digital marketing experience, and hospitality management experience preferred.

 

 

We’re looking for team members whose legendary attention to detail and commitment to phenomenal service comes naturally. Pursue a lifestyle that will elevate your expectation of what work can look like. Nothing is too big or too small for the staff to bravely pursue and elevate the expectations of the guest. Do you possess a calling for delivering world-class events and amenities? Then Beaver Creek is for you. www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 164463


Nearest Major Market: Denver

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